BRISTOL, PA, October 23, 2017/PRNewswire/ -- Driven to provide pets with a high-quality alternative to traditional pet “feed,” Veterinary Prime, Inc. created Humankind® a new, grain-free 100% Human Quality food for dogs designed to help them live long and healthy lives. Humankind® is real, minimally processed, nutrient-dense food, with 99.8% of its protein coming from natural, whole food ingredients. Preliminary results from a June 2017 study conducted by the Kansas State University show that significantly more nutrients are digested, absorbed and retained by dogs from the chicken found in Humankind® compared to highly processed, traditionally manufactured pet foods
On a Mission for Transparency
According to a recent survey commissioned by Humankind®, 98% of millennial dog owners believe dog food should be made entirely of ingredients that meet the same safety and quality standards as those for human food[i]. Nearly 9 in 10 are unaware that the FDA does not require companies to disclose if their pet food contains processed “4D” meat from dead, dying, diseased or disabled animals. But the fact is, they don’t have to. They also are not required to disclose if they have used ingredients originally contaminated with industrial chemicals or unpermitted drug residues, which are allowed in some instances. That’s why Humankind® is on a mission to bring greater transparency to the pet food industry and greater confidence to pet parents. Humankind® is one of the first pet food brands to seek approval in each state for its 100% Human Quality claim under the new guidelines published by AAFCO in 2017.
The Humankind® Difference
All pet food sold today is actually classified as animal feed which is held to a different regulatory standard than human food. Because of its 100% Human Quality approval, Humankind® is held to the highest-quality ingredients and production standards for human food as set by the US government. Legally, it cannot contain the rendered ingredients allowed in pet food. Simply put, if it’s not fit for human consumption, it’s not fit for Humankind®.
Humankind® is real food, just minimally processed, and is packed with high-quality animal protein, fatty acids, and a natural prebiotic to support high energy, healthy skin coat, and proper digestion.
Designed with Purpose
“Due to a long family history of heart disease, I learned at an early age that the food we eat is linked to our health and well-being, and we believe that this is also true for the pets we cherish,” says Alex Kaufman, President & CEO, Veterinary Prime. Inc. “After realizing how difficult it was to find pet food that we could truly trust, we teamed up with veterinarians, nutritionists and industry experts to develop a higher quality, healthy product dogs love. Because our claim of 100% Human Quality is approved on the label, pet parents will always know exactly what is in their pet’s food. No hidden ingredients. Total transparency. That, to us, is humankindness.”
Dr. Karen Becker, wellness veterinarian and Humankind® advisor agrees. “What your pet eats is just as important as what you eat for a healthy and happy life, and it all starts with what’s in the bowl. Human Quality food for dogs that is verified for ingredients and production like Humankind® makes a real difference. Plus, Humankind has a clean label, which means there are no by-products, GMO-ingredients, artificial preservatives, meals, or fillers of any kind so pet lovers can feel confident that they’re feeding their pets the very best, highest-quality food.”
The attention to detail paid by Humankind® across all aspects of product development is getting noticed. According to The Dog Food Advisor, Humankind® receives its top rating of 5 stars and is “enthusiastically recommended.” The review states, “dehydrated chicken is never exposed to high temperatures during processing, so it preserves more of the meat’s natural nutrients.”
Delivered Directly to Consumer’s Doors
Humankind® is available nationwide online at www.humankindpet.com and delivered directly to consumer’s doors. The product is complete and balanced for all life stages and available in three formulations based on the nutritional requirements based on activity level – Active, Highly Active and Less Active.
About Veterinary Prime®:
Veterinary Prime Inc. is based in Bristol, PA and seeks to improve the health & well-being of pets by using human quality, whole food based nutrition backed by sound science and supporting studies. We believe that feeding pets a diet of minimally processed whole foods, will provide nutritional benefits while improving the quality of life in the pets we love.
[i] The Humankind® Food for Dogs Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 U.S. Millennial dog owners, ages 18-36, who purchase dog food, between July 25 and July 31, 2017, using an email invitation and an online survey. The margin of error was +/- 4.4 percentage points.